![[Pasted image 20240108120225.png]] * The "mainland" is how things are done by the influence of large companies and business goals. * The "island" is a place you can be creative, live on island time, and reject the creativity-destroying weight of hyper-optimized capitalistic loops * the "ferry" is a way to invite main-landers to your island to experience your taste and values. Example: | Island | Mainland | Ferry | | -------- | --------------- | ------------- | | Google Suite | Google Workspace | Shared UX Patterns | | Offline-First Therapy Notes | AI Therapy Web App | Real-time collaborative sync | We want to build tools for main-landers, but bring them to the island. People aren't going to spend the time to get set up with Obsidian, but they will click on a website link and use a webapp. Provide some of the functionality / user experience, but then advertise the ferry to your values (offline-first, privacy-centric).